Search
Engine Optimization, commonly referred to as SEO is the process
of gaining and improving the volume and quality of search engine
users to your web site from engines such as Google, Yahoo and
MSN. This method of internet marketing is considered “organic”
because it helps web site owners gain traffic from search engines
without having to pay them (paid search placement).
This can be extremely difficult for a new web site with no credibility
to do well for specific keywords within search results. The importance
of a well structured SEO approach is crucial, especially for a
new web site.
The Importance of SEO for Long Island Business
Long Island can be considered a progressive, ahead of the times
culture in that a majority of the population are searching the
internet for everything from information to products to endless
amounts of services. For a small business on Long Island competing
locally, SEO with a local emphasis would provide high quality
leads for the foreseeable future. It is absolutely necessary if
you are wanting to garner more business from people searching
for your services online.
Typical Long Island Conversion Rates:
The goal of SEO is to place higher in search engine results for
keywords associated with your services/goods. Attracting large
amounts of quality visitors to your web site is great, but what
if they don't buy anything your offering? The higher quality leads
coming in from search engines will produce higher conversion rates.
Our SEO is focused on quality leads (no wasted efforts). Here
are typical conversion rates:
**Conversion rate percentages are based on 100 visitors, meaning
for every 100 hundred visitors to your web site, how many either
bought something, requested more information, downloaded a coupon
ect..**
| Category of Products/Services |
Conversion RATE |
Online Catalog |
6.1% |
Specialty Stores/Services |
3.9% |
Fashion and Apparel |
2.2% |
Travel Related |
2.1% |
Home & Furnishing |
2.0% |
Sport & Outdoor Related |
1.4% |
Electronics |
1.1% |
All other Categories (avg.) |
2.3% |
| Source: Fireclick Index |
Additional SEO Statistics:
• 87% of all visitors are from a page 1 position
• 91% of Internet users use search engines.
• 42% of all Americans use the internet
• 73% of all online transactions start with search engines.
These are important figures to consider for your
business. With so many people looking online for things, it is
a must for your business to benefit from their needs.
The higher up in search results you appear for
keywords, the more prospective customers will visit your web site.
Bottom Line!